Skip to main content

Enterprise AI Analysis: The Hidden Influence of Writing Tools on Corporate Communication

Based on the paper: "Can Grammarly and ChatGPT accelerate language change? AI-powered technologies and their impact on the English language: wordiness vs. conciseness" by Karolina Rudnicka (2023), published in Procesamiento del Lenguaje Natural 71.

Executive Summary: AI's Unseen Hand in Your Company's Voice

Karolina Rudnicka's 2023 research provides critical, data-backed insights for any enterprise using AI writing assistants. The study reveals that popular tools like Grammarly and ChatGPT are not neutral correctors; they are active agents of language change, systematically pushing users toward greater conciseness. By analyzing how these tools treat the common phrase "in order to," the paper demonstrates a strong algorithmic bias against more elaborate, and sometimes more nuanced, phrasing. While this drive for brevity can enhance clarity and efficiency, it also carries significant risks for businesses. An unmanaged, "one-size-fits-all" AI can inadvertently flatten brand voice, oversimplify complex technical or legal communication, and even reduce the overall readability of content. This analysis breaks down the paper's findings and translates them into a strategic roadmap for enterprises, showing how custom AI solutions from OwnYourAI.com can harness this power to intentionally shape and protect a unique, effective corporate voice, turning a potential risk into a competitive advantage.

Is Your AI Writing Assistant Aligned With Your Business Goals?

Discover how a custom AI communication strategy can enhance clarity while preserving your unique brand voice.

Book a Strategy Session

Key Research Findings: The Data Behind AI's Preference for Brevity

Rudnicka's methodology was straightforward yet powerful: take 100 grammatically correct sentences containing "in order to" from a major language corpus, run them through Grammarly and ChatGPT, and measure the changes. The results were stark and reveal a clear algorithmic agenda.

Visualizing the Impact: AI's Effect on Language Structure

Drastic Reduction of "in order to" Phrase

Both platforms nearly eliminated the phrase. Grammarly removed all 100 instances, flagging it as "wordy," while ChatGPT removed 95 instances in its quest to "make sentences better."

Impact on Mean Sentence Length (in words)

The drive for conciseness led to a tangible reduction in sentence length, with ChatGPT producing the shortest sentences on average.

The Readability Paradox: Flesch Reading-Ease Scores

This is the most crucial finding for enterprises. While Grammarly's changes slightly improved readability (higher score is better), ChatGPT's more aggressive shortening actually made the text *harder* to read. This demonstrates that brevity does not always equal clarity.

Enterprise Implications: The Double-Edged Sword of AI Conciseness

The paper's findings are not just academic; they have direct consequences for how your business communicates. Relying on off-the-shelf AI tools without a custom strategy means ceding control of your company's voice to a generic algorithm.

Strategic Roadmap: Building a Custom AI Communication Policy

Instead of being passively shaped by generic AI, enterprises can take control. A custom AI writing assistant, trained on your data and aligned with your goals, transforms this technology from a risk into a strategic asset. Heres a phased approach OwnYourAI.com recommends.

Calculate the ROI of a Custom AI Writing Assistant

Improved communication isn't just a "nice-to-have." It translates to measurable gains in productivity, efficiency, and brand consistency. Use our calculator, inspired by the efficiency gains highlighted in Rudnicka's research, to estimate the potential ROI for your organization.

Test Your Knowledge: AI in Corporate Communication

This research opens up new possibilities. How well do you understand the strategic implications of language AI in the enterprise? Take our short quiz to find out.

Conclusion: Own Your AI, Own Your Voice

Karolina Rudnicka's research serves as a critical wake-up call. The AI writing tools flooding the market are not passive assistants; they are active participants in shaping our language. For an enterprise, this means your brand voice, the clarity of your technical documents, and the nuance of your client communications are being influenced by algorithms with a generic, one-size-fits-all bias towards conciseness.

The path forward is not to abandon these powerful technologies, but to control them. By developing a custom AI language model, you can bake your companys unique brand guidelines, compliance requirements, and communication goals directly into the tool. This ensures that every piece of AI-assisted writing reinforces your strategic objectives, enhances clarity without sacrificing nuance, and ultimately builds a stronger, more consistent brand.

Ready to Take Control of Your Corporate Voice?

Stop letting generic AI dictate your communication style. Let's build a custom solution that amplifies your unique brand and drives business results.

Schedule Your Custom AI Implementation Call

Ready to Get Started?

Book Your Free Consultation.

Let's Discuss Your AI Strategy!

Lets Discuss Your Needs


AI Consultation Booking