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Enterprise AI Analysis: Where is the multimodal goal post? On the Ability of Foundation Models to Recognize Contextually Important Moments

AI ENTERPRISE ANALYSIS

Where is the multimodal goal post? On the Ability of Foundation Models to Recognize Contextually Important Moments

Foundation models are used for many real-world applications involving language generation from temporally-ordered multimodal events. In this work, we study the ability of models to identify the most important sub-events in a video, which is a fundamental prerequisite for narrating or summarizing multimodal events. Specifically, we focus on football games and evaluate models on their ability to distinguish between important and non-important sub-events in a game. To this end, we construct a new dataset by leveraging human preferences for importance implicit in football game highlight reels, without any additional annotation costs. Using our dataset, which we will publicly release to the community, we compare several state-of-the-art multimodal models and show that they are not far from chance level performance. Analyses of models beyond standard evaluation metrics reveal their tendency to rely on a single dominant modality and their ineffectiveness in synthesizing necessary information from multiple sources. Our findings underline the importance of modular architectures that can handle sample-level heterogeneity in multimodal data and the need for complementary training procedures that can maximize cross-modal synergy.

Key Executive Takeaways

This research critically assesses the capability of current foundation models to identify contextually important moments in complex, temporally-ordered multimodal events like football games. The findings reveal significant limitations: models struggle to distinguish important from non-important sub-events, performing near chance levels. A key challenge identified is the models' tendency to rely on a single dominant modality rather than effectively synthesizing information across multiple sources, hindering true multimodal understanding. This necessitates a strategic shift towards modular AI architectures and advanced training methods that can manage the inherent heterogeneity of multimodal data, ensuring more reliable and contextually aware AI applications for enterprise.

0 Model Performance on Key Moment Detection
0 Multimodal Information Synergy
0 Dominant Modality Reliance

Deep Analysis & Enterprise Applications

Select a topic to dive deeper, then explore the specific findings from the research, rebuilt as interactive, enterprise-focused modules.

The MOMENTS dataset was constructed to evaluate models' ability to identify important sub-events in football videos. It leverages human preferences from professional highlight reels to label 'important' moments, avoiding costly manual annotation. Our novel three-step hierarchical localization process accurately maps highlight video frames to full game videos, overcoming challenges like advertisement overlays and differing frame rates. Non-important moments are then sampled with similar durations to balance the dataset. Audio commentaries are transcribed and extended to account for real-time latency, ensuring complete multimodal context for each moment.

Our experiments with state-of-the-art multimodal models (e.g., Qwen, Meta-Llama, Voxtral) revealed that current performance in distinguishing important from non-important football moments is significantly low, often near chance level (MCC values around 0.5). Critically, multimodal models showed no dramatic advantage over unimodal counterparts, indicating a struggle with effective integration. While visual data showed the strongest predictive power for important moments, textual commentary was crucial for identifying non-important ones, highlighting the need for true cross-modal synergy.

Further analysis focused on how each modality contributes to a model's confidence. We found that the visual modality (video) is the primary driver for identifying prototypically important moments (e.g., goals). However, for contextually important but less visually striking events (e.g., corners, shots on target), textual commentaries play a crucial role in correctly classifying non-important moments. This suggests that models struggle to synthesize information, often defaulting to a dominant modality, and points to the need for more nuanced, dynamic multimodal fusion strategies to understand highly contextual events.

0.50 MCC Average Performance of Multimodal Models (MCC)

Enterprise Process Flow: MOMENTS Dataset Construction

Leverage Human Preferences (Highlight Reels)
Localize Highlights in Full Games (3-Step Hierarchical)
Identify Non-Important Moments (Gamma Distribution Sampling)
Extract Video, Audio, Text Modalities (with EVS Adjustment)
MOMENTS Dataset (Balanced Important/Non-Important)

Modality Contribution to Model Confidence

Modality Important Moments Non-Important Moments
Visual (Video)
  • Strongest contributor for prototypical events (e.g., goals).
  • Less significant, can be misleading without context.
Textual (Commentary)
  • Complements visual, provides tactical/background insights.
  • Crucial for correctly classifying non-important, contextual events.
Multimodal Fusion
  • Limited overall advantage observed.
  • Slight benefit for highly contextual events (e.g., corners).

Challenge: Ineffective Multimodal Integration

Current multimodal models struggle to capture key moments in highly contextual, temporally-ordered events. Our analysis shows a tendency to rely on a single dominant modality, suppressing effective integration of multimodal signals. This highlights the need for modular architectures and complementary training procedures to handle sample-level heterogeneity.

Solution: Future work should focus on dynamic multimodal integration at the sample level, addressing synergies and redundancies. Architectures like Mixture-of-Experts (Mod-Squad) offer promising directions to improve cross-modal synergy for complex tasks like video summarization.

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