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Enterprise AI Analysis of "A Framework for Collaborating a Large Language Model Tool in Brainstorming for Triggering Creative Thoughts"

Source Paper: A Framework for Collaborating a Large Language Model Tool in Brainstorming for Triggering Creative Thoughts

Authors: Hung-Fu Chang, Tong Li

OwnYourAI Summary: This pivotal research moves the conversation on Large Language Models (LLMs) from mere accuracy to strategic creativity. The authors introduce the Goal-Prompt-Strategy (GPS) framework, a systematic method for using LLMs not just as information retrievers, but as active partners in the innovation process. By structuring interactions through defined goals, detailed prompt components, and specific creative strategies, their work demonstrates a quantifiable increase in the quality and novelty of AI-generated ideas. For enterprises, this paper provides a blueprint to transform brainstorming sessions from unstructured discussions into a repeatable, scalable, and data-driven engine for generating disruptive ideas. It proves that the true value of generative AI in business isn't just efficiency, but the engineered discovery of novel solutions to complex challenges.

Executive Takeaways: From Academic Theory to Business Reality

  • Creativity is an Engineering Discipline: The GPS framework proves that innovation isn't random. By applying structure, businesses can systematically guide LLMs to produce more diverse, original, and detailed ideas.
  • Structure Unlocks Value: A simple, direct prompt yields surface-level ideas. A well-structured prompt, based on the paper's template, immediately boosts all measures of creativity, delivering a higher ROI on your AI investment.
  • Strategic Prompting Drives Disruption: Advanced strategies, like "Unconventional Role-Play," can force an LLM out of its conventional thinking patterns, leading to the kind of "out-of-the-box" ideas that define market leaders.
  • Quality over Quantity: The research shows that the most effective strategies may sometimes reduce the total number of ideas (fluency) but significantly increase their business value (originality and flexibility). This is a critical insight for focusing innovation efforts.

Deconstructing the GPS Framework for Your Enterprise

The GPS framework is a three-tiered approach to guide LLM collaboration. We've adapted its structure into a practical model for any enterprise innovation team.

Data-Driven Insights: Quantifying the Creativity Boost

The research by Chang and Li isn't based on opinion; it's backed by a clear quantitative analysis. Their findings show a dramatic and measurable improvement in creative output when applying the GPS framework. We've recreated their key results to illustrate the business impact.

Finding 1: The Power of a Structured Prompt

The most significant leap in creativity comes from simply moving from a basic question to a structured prompt using the GPS template. The comparison between the control prompt (P0) and the template-based prompt (P1) is stark.

Without Framework (Control)

With GPS Framework Template

Finding 2: Advanced Strategies Fine-Tune Innovation

While the initial template provides a massive boost, applying specific strategies allows you to steer the creative output. The chart below visualizes the percentage change in creativity metrics when applying advanced strategies, compared to using the GPS template alone (P1). This shows how different techniques can be used to optimize for specific outcomes, such as maximizing originality or idea diversity.

Impact of Advanced Strategies (vs. GPS Template Baseline)

Enterprise Application: A Case Study in FinTech

Let's translate this framework into a real-world business scenario. Imagine a leading bank wants to develop a revolutionary mobile app to capture the Gen Z market.

Calculate Your Innovation ROI

Structured creativity isn't just an academic exercise; it has a direct impact on the bottom line. By generating better ideas faster, your team can accelerate development cycles and increase the likelihood of market success. Use our calculator, based on the principles from the paper, to estimate the potential ROI of implementing an AI-augmented brainstorming process.

Ready to Build Your AI Innovation Engine?

The GPS framework provides the science, but successful implementation requires art and expertise. At OwnYourAI.com, we help enterprises customize and integrate these advanced prompting methodologies into their unique workflows. We can help you:

  • Develop a custom prompt library tailored to your industry and business goals.
  • Train your innovation teams to become expert "AI collaborators."
  • Integrate structured creativity frameworks into your existing product development lifecycle.
  • Establish metrics to track and measure the ROI of your AI-driven innovation efforts.

Stop hoping for creative breakthroughs and start engineering them. Schedule a complimentary strategy session with our experts to explore how a custom AI solution can transform your company's innovation pipeline.

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