Enterprise AI Research Analysis

Methodology and Measurement

This outlines the robust design used to investigate factors influencing teachers' digital literacy, ensuring reliable and valid data collection and analysis.

The study employed a digital literacy questionnaire for teachers in private colleges and universities, designed based on the Ministry of Education's "Teachers' Digital Literacy" industry standard and Eisenberger's perceived organizational support scale. The questionnaire comprised 10 items across three key dimensions: Intrinsic Motivation, Social Situation, and Organizational Support.

Reliability Assessment: The reliability of the scale was rigorously tested using Cronbach's alpha coefficients. The total scale demonstrated strong consistency with an alpha of 0.873. Individual dimensions also showed acceptable reliability:

• Social Situation: 0.717
• Organizational Support: 0.659
• Intrinsic Motivation: 0.725

Factor Analysis: Maximum variance method with orthogonal rotation was applied to extract three distinct factors from the 10 variables, collectively explaining 73.479% of the total variance. This confirmed a clear and well-defined factor structure, supporting the use of these variables in the structural equation model.

Key Statistical Findings and Model Validation

This section presents the empirical results from the structural equation modeling and mediation analysis, validating the proposed hypotheses.

Structural Equation Model (SEM) Fit: The SEM demonstrated a good fit to the data, with key indicators meeting recommended thresholds:

• X2/df = 1.363 (less than 5, ideal)
• RMSEA = 0.029 (less than 0.05, ideal)
• GFI, AGFI, CFI, IFI, TLI all > 0.9

Direct Path Effects: All hypothesized direct paths were statistically significant (p < 0.001):

• Social Situation → Digital Literacy: β = 0.219
• Intrinsic Motivation → Digital Literacy: β = 0.352
• Social Situation → Organizational Support: β = 0.418
• Intrinsic Motivation → Organizational Support: β = 0.394
• Organizational Support → Digital Literacy: β = 0.494

Mediation Analysis: The Bootstrap method confirmed significant partial mediating effects:

• Intrinsic Motivation → Organizational Support → Digital Literacy: Organizational support partially mediates this relationship. The direct effect of intrinsic motivation on digital literacy is 0.345, while the mediating effect through organizational support is 0.158. The mediating effect accounts for 31.39% of the total effect, indicating that school support significantly enhances intrinsic motivation's positive impact on digital literacy.
• Social Context → Organizational Support → Digital Literacy: Organizational support also partially mediates this relationship. The direct effect of social context on digital literacy is 0.286, with a mediating effect through organizational support of 0.177. This mediation accounts for 38.19% of the total effect, showing that social environmental influences are amplified by organizational support.

Strategic Implications for Digital Transformation

This section discusses the practical implications of the research findings, offering insights for private universities to effectively enhance teachers' digital literacy.

1. Harnessing Intrinsic Motivation: Teachers' inherent willingness to engage with digital technologies is a powerful driver. A one-unit increase in intrinsic motivation leads to a 0.503-unit increase in digital literacy (total effect). Universities should foster environments that encourage teachers to actively explore and integrate digital tools, emphasizing personal and professional growth. This positive mindset helps teachers overcome challenges and drives continuous improvement, with 68.60% of the total effect being direct.

2. Leveraging Social Context: The perception of a supportive social environment significantly influences digital literacy. A one-unit increase in perceived social context changes leads to a 0.463-unit increase in digital literacy. Institutions should highlight how digital transformation benefits teaching and learning outcomes, creating a collective belief in its value. Evaluating teachers' literacy must consider their perception of the evolving digital landscape.

3. Strengthening Organizational Support: Organizational support plays a crucial mediating role, amplifying the effects of both intrinsic motivation and social context. By investing in hardware, technical support, training, and fostering an innovative teaching atmosphere, schools can effectively translate external pressures and internal drives into concrete improvements in digital literacy. This support not only builds confidence but also transforms external requirements into internalized commitments for digital excellence.

These findings collectively underscore the need for a holistic approach, integrating individual motivation with robust institutional support and a conducive social environment to achieve sustainable digital literacy enhancement among faculty.