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Enterprise AI Analysis: BERT and CNN integrated Neural Collaborative Filtering for Recommender Systems

Enterprise AI Analysis

BERT and CNN integrated Neural Collaborative Filtering for Recommender Systems

This experiment proposes a BERT and CNN-integrated Neural Collaborative Filtering (NCF) model to enhance recommender systems. The model leverages user and item profiles, handling numeric, categorical, and image data to extract latent features and predict user interest. Trained and validated on the MovieLens dataset, the proposed hybrid approach significantly outperforms baseline NCF and BERT-based NCF models, demonstrating improved recall and hit ratio by considering diverse data types.

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0.720 Enhanced Recommendation Recall
0.486 Improved Hit Ratio @ 10
25 Optimized Training Epochs
200%+ Improvement in Hit Ratio

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Methodology
Key Findings
AI Architecture
Data & Training

The proposed Hybrid Neural Collaborative Filtering (HNCF) framework integrates BERT and CNN for robust recommendation. It's designed to process various data types—numerical (user/item IDs), categorical (movie features), and image (posters)—to extract rich contextual information and generalize user-item interactions effectively.

Enterprise Process Flow

Load Dataset
Scraping images and related information
Preprocess
Train Test Split
Pass through the data generator class and fed into the model
Train the model
Evaluate the model
Recommend items to any given user

The experimental results demonstrate that the BERT-CNN-based HNCF model significantly outperforms traditional NCF and BERT-based NCF baselines. This highlights the substantial benefits of integrating diverse data types—especially categorical features via BERT and image data via CNN—into a unified recommendation framework.

Model Name Recall Hit Ratio @ 10 (on 799 users)
Benchmark NCF [4] 0.449 0.161
BERT based NCF [3,7,8,9] 0.689 0.422
Proposed BERT-CNN based HNCF 0.720 0.486
0.720 Peak Recall Score Achieved by HNCF

The proposed HNCF model is engineered with a hybrid architecture. It integrates Keras Embedding layers for IDs, a BERT encoder for contextual categorical features, and a VGG16 pre-trained CNN for image feature extraction. These components concatenate to form a comprehensive vector, processed by dense layers for final user-item interaction prediction.

Key Architectural Components for Enhanced Recommendations

The system leverages a sophisticated blend of deep learning models:

  • Hybrid NCF Foundation: Integrates diverse neural networks atop a Neural Collaborative Filtering base for robust feature extraction and interaction learning.
  • BERT Encoder: Utilizes a "BERT en uncased L-12 H-768 A-12" model to extract profound contextual meanings from categorical movie features like title, genres, and descriptions.
  • VGG16 CNN (Pre-trained): Employs a pre-trained VGG16 model, with its top two layers discarded, to extract powerful visual features from movie posters.
  • Keras Embedding Layers: Maps user and movie IDs into dense, fixed-size vector representations, capturing latent factors of user preferences and item characteristics.
  • Multi-Layer Perceptron: A series of dense and dropout layers that process the concatenated features to learn complex non-linear interactions and output the final user-item interaction probability.

The experiment utilized a sampled and preprocessed subset of the MovieLens 20M dataset. The training involved 25 epochs with a batch size of 8, optimizing with Adam at a learning rate of 0.001. Performance was rigorously evaluated using Hit Ratio @ 10 and Recall, demonstrating the model's effectiveness.

Training Configuration Summary

  • Dataset: MovieLens 20M Dataset (sampled to 1% then 0.02% of main dataset for feasibility, ~16k train records, ~4k validation records).
  • Data Types Handled: Numerical (User ID, Movie ID), Categorical (movie features like title, genres, description), and Image (movie posters).
  • Preprocessing: Categorical text transformed (lowercase, stop words, special characters removed) for BERT; images resized to (224,224,3), converted to NumPy array, and normalized.
  • Training Epochs: 25 cycles over the entire training dataset.
  • Batch Size: 8 samples processed per gradient update.
  • Optimizer: Adam with a learning rate of 0.001 for efficient model weight adjustment.
  • Metrics: Evaluated using Hit Ratio @ 10 and Recall to measure recommendation quality.
  • Computational Environment: Kaggle notebook (72GB HDD, 13GB RAM, CPU, 14GB GPU).

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Phase 1: Discovery & Strategy (2-4 Weeks)

Comprehensive assessment of your current systems, data infrastructure, and business objectives. We identify key opportunities for AI integration and define a tailored strategy that aligns with your enterprise goals.

Phase 2: Data Engineering & Model Prototyping (6-10 Weeks)

Clean, prepare, and integrate your data. Development of initial AI models, rapid prototyping, and iterative testing to validate feasibility and refine performance against your specific use cases.

Phase 3: Development & Integration (8-16 Weeks)

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