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Enterprise AI Analysis: Not All Transparency Is Equal

Enterprise AI Analysis

Not All Transparency Is Equal: Source Presentation Effects on Attention, Interaction, and Persuasion in Conversational Search

This research reveals how different source presentation formats in conversational AI significantly impact user attention, interaction, and persuasion. High-visibility interfaces, while initially leading to reduced knowledge gain, can reverse this trend with sufficient source density. The sticky sidebar, in particular, shows unique potential for agreement change, highlighting the nuanced role of interface design in fostering credible and accountable AI interactions.

Unlocking Deeper Engagement in Conversational AI

This research reveals how different source presentation formats in conversational AI significantly impact user attention, interaction, and persuasion. High-visibility interfaces, while initially leading to reduced knowledge gain, can reverse this trend with sufficient source density. The sticky sidebar, in particular, shows unique potential for agreement change, highlighting the nuanced role of interface design in fostering credible and accountable AI interactions.

Deep Analysis & Enterprise Applications

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