Healthcare AI
Size Matters: The Impact of Avatar Size on User Experience in Healthcare Applications
This research investigates the impact of virtual avatar size on user experience in healthcare applications. Participants interacted with five different-sized Metahuman avatars integrated with an AI chatbot. Results indicate that avatar size significantly influences perceived attractiveness and perspicuity, with medium-sized avatars receiving the highest ratings. Social presence correlated strongly with stimulation and attractiveness, suggesting visual appeal and interactivity are key. Gender-specific differences were observed, with males preferring human-sized and females slightly smaller avatars. These findings emphasize the importance of tailored avatar design for user experience and trust in virtual healthcare.
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The ANOVA results show that avatar size significantly influences perceived attractiveness and perspicuity. Medium-sized avatars (Size 1) were particularly attractive, while larger avatars (Size 0) generally received higher perspicuity ratings, suggesting familiarity with human-like dimensions aids understanding.
Participants began by reading and signing consent forms, followed by demographic and ATI questionnaires. They then interacted with five different Metahuman avatars, varying in size, in a randomized sequence. After each interaction, users completed a series of surveys, including the User Experience Questionnaire (UEQ+), trust scales, and a social presence questionnaire. The experiment concluded with a discussion of avatar preferences and underlying reasons.
Radar charts revealed distinct gender-specific patterns. Male participants showed stronger preferences for human-sized avatars (Size 0) across Attractiveness, Dependability, and Social Presence. In contrast, female participants responded most positively to Size 1 avatars (slightly smaller than human-sized) for Attractiveness, Dependability, and Stimulation, and showed relatively favorable trust ratings for Size 4 avatars compared to Size 3. This highlights the need for tailored avatar design.
The study revealed strong positive correlations between Social Presence, Stimulation, and Attractiveness, indicating that visual appeal and interactivity are paramount for user engagement. While physical size played a role, these qualitative aspects were more influential in fostering a sense of presence. The link between technology affinity and social presence was weak, implying that broad accessibility for virtual communication tools is achievable.
Enterprise Process Flow
| Avatar Size | Male Preferences | Female Preferences |
|---|---|---|
| Size 0 (Human-size) |
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| Size 1 (Slightly Smaller) |
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| Size 3 & 4 (Smallest) |
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Social Presence and User Engagement
Our analysis showed strong positive correlations between Social Presence, Stimulation, and Attractiveness. This suggests that an avatar's visual appeal and interactive qualities are highly influential in driving user engagement and a sense of presence, potentially more so than its physical dimensions. The moderate correlation between ATI scores and Social Presence further implies that individual technology affinity plays a minor role in determining social presence experiences in virtual interactions.
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