Enterprise AI Analysis
The Reproduction Without Alterity of AI: LatamGPT as a Form of Dissent and Technological Reappropriation
This article develops a critical and situated hermeneutics of generative artificial intelligence (AI), arguing that dominant models reproduce an ontology without difference that symbolically forecloses the future of technology. LatamGPT emerges as a form of peripheral technological dissent, reconfiguring use conditions and legitimacy, and reactivating the potential for new meanings.
Executive Impact
This analysis highlights critical shifts and opportunities for enterprises navigating the evolving AI landscape, particularly regarding ethical design and cultural relevance.
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Reduction in potential bias reproduction
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Increase in localized cultural relevance
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New languages/regions in AI development
Deep Analysis & Enterprise Applications
Select a topic to dive deeper, then explore the specific findings from the research, rebuilt as interactive, enterprise-focused modules.
Generative AI
Technological Alterity
LatamGPT
Latin America
Technopower Fallacies
Cognitive Automatisms (Biases)
Generative AI: The Reproduction Without Alterity
Dominant models of generative AI tend to reproduce an ontology without difference, symbolically foreclosing the imagination of alternative technological futures. This occurs through ingrained biases and unilinear narratives of progress.
Technological Alterity: Resisting Closure
Technological alterity is posited as a missing category in modernity, a critical tool for resisting, reconfiguring, and reinscribing technology as an open and contestable field of meaning. It demands a constant revision and re-evaluation of the technological foundation.
LatamGPT: A Form of Dissent and Reappropriation
The LatamGPT project emerges as a peripheral form of counter-artifact from the Global South. It aims to reappropriate technological resources and reconfigure their conditions of use and legitimacy, decentering dominant AI grammars.
Latin America: Situated Innovation
LatamGPT articulates a language, corpus, and community of meaning from the Global South. It seeks to open space for symbolic imagination and situated hermeneutic designs, making possible de-technocolonization and technodiversity.
Technopower Fallacies: Neutralizing Difference
Global narratives of technological inevitability and progress, along with cognitive biases and algorithmic automatisms, cancel judgment and technocolonize plurality. These fallacies include unbeatable force, technological progress, and epistemocracy.
Cognitive Automatisms: Preconfiguring Judgment
AI's dominant forms automate modes of questioning, responding, thinking, and evaluating, preconfiguring what may be thought or said. This includes framing bias, representativeness bias, cognitive anchoring, and functional fixedness.
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Reduction in unbiased judgment by dominant AI models due to cognitive automatisms.
Technocolonialism Operational Logic
Imposed Exogenous Rationality
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Overwrite Local Cosmotechnics
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Semantic Architectures Reflect Cultural Supremacy
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Operationalize Linguistic Marginalization
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LatamGPT: A Situated Technological Reappropriation
Origin: Launched in Chile in 2024 by CENIA, a nonprofit organization, as part of its national AI policy, originating from an unprecedented democratic public consultation.
Collaboration: Consolidates a transnational, plural, and collaborative workforce, bringing together universities, cultural collectives, scientific foundations, and technical actors from various Latin American countries.
Mission: Aims not to replicate dominant models but to reopen the horizon for thinking, designing, and legitimizing technology from its own linguistic, cultural, and cognitive coordinates.
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Our Strategic Implementation Roadmap
We guide enterprises through a structured process to ensure ethical, effective, and culturally sensitive AI integration, moving beyond mere adoption to true transformation.
Phase 1: Situated Hermeneutic Design
Reactivating local symbolic and epistemological repertoires within AI design to ensure cultural relevance and mitigate biases inherent in dominant models.
Phase 2: Fostering Technodiversity
Developing multiple forms and uses of technology rooted in diverse forms of existence, promoting solutions that respect and integrate local cosmotechnics.
Phase 3: Political Reappropriation
Disputing dominant technological narratives and power structures by empowering communities to define, design, and control their AI solutions.
Phase 4: Cultivating Technological Alterity
Sustaining the other, imagining the unwritten and algorithmically untrained, and opening what computational design tends to close for genuinely emancipatory futures.
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