Enterprise AI Analysis
What drives the digital transformation of farmers' cooperatives? An empirical analysis based on the TOE framework
Farmers' cooperatives are vital for agricultural modernization, with their digital transformation being crucial. Current research often overlooks the driving factors. This study uses the Technology-Organization-Environment (TOE) framework and system dynamics to investigate these determinants. Results show that technological, organizational, and environmental factors all promote digital transformation, with the environmental factor being the most influential. Key variables include technical advantages, market demand, and decision-making capacity. The TOE model significantly boosts transformation, but a lack of high-quality talent limits its effectiveness. Recommendations include fostering industry-academia-research collaboration, strengthening digital talent development, and enhancing government-market complementary roles.
Key Executive Insight
88.61%
Increase in Digital Adoption Rate with Integrated TOE Optimization
The simultaneous optimization of technological, organizational, and environmental dimensions leads to a significant acceleration in digital technology adoption, demonstrating the synergistic potential of a holistic transformation strategy.
Deep Analysis & Enterprise Applications
Select a topic to dive deeper, then explore the specific findings from the research, rebuilt as interactive, enterprise-focused modules.
Technology is the direct driving force. Key variables are technical advantages (15.83% impact), technical complexity (11.39% increase with 60% reduction in complexity), and adoption costs (weaker impact, <7.5%). Cooperatives prioritize revenue/cost enhancement. Government subsidies help ease financial burdens. Training and learning overcome complexity. Simultaneous improvements across all three technical variables can increase adoption by 34.72%.
Organizational conditions are key determinants. Decision-making capacity has the greatest impact (6.39% increase with 60% increase in capacity). Innovation capacity (3.06%) and organization development (3.33%) have similar magnitudes. Cooperative leaders play a pivotal role. Innovation capacity is measured by investment in digital talent and equipment. As cooperatives scale, traditional production modes become insufficient, making digital transformation inevitable. Simultaneous improvement of all three organizational factors increases adoption by 13.06%.
Environmental conditions include policy and market environments. Market demand (17.78% impact), government subsidies (11.67%), and policy promotion (9.72%) all exert positive effects. Demand-pull theory suggests market demand drives innovation. Consumers prioritize quality and safety, creating demand for premium products. Government support (policies, financial incentives) enables digital transformation, though excessive subsidies can be unsustainable. Simultaneous improvement of all three environmental factors increases adoption by 39.44%.
Enterprise Process Flow (Expert Valuation)
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| Dimension | Contribution Ratio | Key Influencers |
|---|---|---|
| Environment | 39.44% |
|
| Technology | 34.72% |
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| Organization | 13.06% |
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Zhejiang Province Farmers' Cooperatives: A Digital Transformation Case Study
Zhejiang Province, serving as China's leading demonstration zone for digital countryside construction, was selected for this study. Farmers' cooperatives in Zhejiang exhibit a dual nature as both economic and social organizations, leveraging scale advantages to enhance access to technology, information, and finance. Their digital transformation typically involves phased equipment introduction and gradual process optimization. However, they face challenges such as limited leadership capacity, difficulties in sustaining collective action, and a significant rural talent drain hindering effective digital utilization.
The study focused on their upgrading path rather than group expansion, emphasizing the intensity and evolutionary trends of digitalization.
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